Sökt på: bjorn bjerke
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Methodology for Creating Business Knowledge
`Arbnor and Bjerke's deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars. I …
Entrepreneurial Marketing
Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this book, the authors explain the …
Understanding Entrepreneurship
This fascinating and original textbook - an excellent introductory text for both graduate and undergraduate students - attempts to enhance and advance our understanding of …
Business Leadership and Culture
How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, …
About Entrepreneurship
This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and …
Alternative Marketing Approaches for Entrepreneurs
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By …